It's here! After nearly 9 months in the making Affiliate Rewards Spain will kick off this weekend!
To coincide with the event we created a limited run of shirts that all of our affiliates who are attending will receive!
The front of the shirt showcases La Tomatina (which we will all be attending) and the MaxBounty logo in classic Spain red and yellow. Each affiliate attending also has their name printed directly on to the back, ensuring they'll never forget the trip, even if they end up not remembering some of it...
Although Steph, Beshan, and Val look alright in these shirts, we're confident the 12 affiliates coming will look even better.(Sorry guys)
See you soon, in SPAIN!
Wherever you find the words ‘native advertising’ you’ll most likely find them followed by ‘the future of marketing’ as many marketing pundits and analysts believe heavily in it’s consumer attracting potential. And for good reason. Even so, a widespread agreed upon definition of the term is elusive, perhaps because of the sheer number of ways it can be implemented.
What is Native Advertising?
The simplest way to describe native advertising is that it’s a type of online advertising that aims to match both the form and function of the platform in which it’s found.
Essentially it’s blended directly into the content. This isn’t done to ‘trick’ a user or consumer into becoming an impression or sale necessarily, but more a strategy to minimize the inherent obtrusiveness of advertising. A significant amount of the population hate having their senses pummelled online by a site covered in non content related ads from one side of the screen to the other. (Who would have thought?) And that’s why native advertising is so effective and has the potential to keep growing as advertisers find new and creative ways to use it.
Some common types of native advertising.
In Feed Units
How It’s Used in Affiliate Marketing
Native advertising is frequently used by big brand companies, but it’s also an extremely useful technique for many affiliate marketers. Some affiliates may already be promoting campaigns that way and not even realize it.
For example, if you’re promoting a fitness offer from MaxBounty and you operate a blog or website that provides work out plans. Integrating the text link for that campaign directly into a post is native advertising. You’re incorporating the ad into the content in hopes of making a smooth transition for the user when they go from content to an advertisement. They’ll feel less like their being told what to buy and more that their legitimately being suggested a product or service that’s relative to their interest.
Another common area where native advertising and affiliate marketing work well together is on social platforms. Affiliates who operate niche oriented Facebook pages can utilize sponsored posts to help them promote offers that are relative to their page’s content. You’ll also frequently see Instagram pages promote content related products every 10, 20 or however many posts. This is an effective way to monetize a social page through native advertising.
Utilizing a Custom Landing or Squeeze Page
Custom Landing and Squeeze pages can be a great tool to have in your arsenal if you’re using native advertising in your promotion. If a user clicks on a link but is directed to a page with too much information on it, the experience can quickly become one of confusion. A Custom squeeze page can be angled to match your specific strategy for promoting the offer. This also creates the opportunity for additional tracking analytics to enable testing and optimization.
There are many forms of native advertising that can be used in conjunction with affiliate marketing, and new strategies for doing so will continue to pop up as the online experience involves. More importantly then getting caught up in the ‘how to’s of those methods, is to remain conscious of what native advertising is and the benefits it can provide. Whenever there’s an opportunity to integrate promotion with content to break down the obtrusiveness of advertising, it should be seized. You AND the user will both appreciate it.
eWedding's Free Wedding Website is a campaign that was recently launched in order to target a certain time of year. Campaigns that tend to target seasonal periods like this almost always have significant earnings to be made early on because of the increased interest among a specific user base. Spoiler alert, we’re talking about wedding season.
eWedding is a platform that allows soon to be wed couples the ability to quickly create their own personal web pages for their upcoming wedding. Guests can RSVP, review the wedding details, and even see who’s going to be in the wedding party. The web page provides more control for the couple and more insight for the guests and is entirely free to create. Users can opt in to the premium version of the site which adds additional features and functionality to the base version. A lead is converted upon sign up and the creation of their free website and a CPA rate of $2.25 is paid out to the affiliate whenever that occurs
August and September are two of the most popular months for weddings, making now the absolute best time possible to start testing eWedding. There ARE users who need something like this to help organize their wedding. If you can find them then there are definite earnings to be made with this campaign. Any Mommy blogs, wedding/love-centric websites, or other niches that target an appropriate demographic have the potential to attract the right type of users.
The created webpages are assured to be mobile responsive and intuitive to use, they can also be upgraded with more features and functionality for a cost if the user decides they want more in their page.
This campaign allows for web, contextual, social, search, and mobile traffic, so you literally have more traffic sources to promote this offer than weddings have dinner options.
With the launch of our new site and user interface a few months ago, we introduced a newly renovated campaign browsing system. This update not only aims to provide affiliates with a different way to find campaigns, it also ensures they’re choosing campaigns that have a high potential for success. Although the ‘Search Campaign’ option on the sidebar will allow an affiliate to find any offer in the network, the campaign categories on the main interface offer some unique benefits.
New Campaigns and Recently Viewed are pretty self explanatory categories, so we’re going to give an expanded description of the other three tabs: Top Campaigns, Trending Campaigns, and MaxBounty Picks.
One of the most frequently asked questions any Affiliate Manager in any network gets asked is “What are your highest converting campaigns at the moment?” Although we appreciate and encourage ANY questions from our affiliates, you can now find the answer to that question immediately. Our Top Campaigns category literally shows you which campaigns at MaxBounty affiliates are currently earning the most money promoting. These are the cream of the cop offers, and if there’s a fit niche and traffic wise with your promotion strategy, then these could be a great option for running something new with a high earning history.
This category is all about potential. These are the campaigns receiving the most attention by our affiliates. This could be happening because they’re either new, sought after, popular within the industry, or a combination of a number of those factors. Either way, you may soon find campaigns in this category in the Top Campaigns category. Running them before the market becomes saturated is important, because it gives you the opportunity to maximize the potential for increasing your earnings while the offer is still in the early stages of it’s life span.
If you’re stuck in a rut and looking for something different, a trending campaign is a great idea.
These campaigns are targeted towards EACH singular affiliate, creating a custom category that’s for you and you alone. These are certainly worth testing, because campaigns you’ve already had success with our used to determine which offers are displayed here, meaning the chance of you finding similar success with an offer in this category is high. If you’re looking for a new offer but don’t have something specific in mind, this is a great way to find one without risking the danger of going too far off the board of what's worked for you previously.
Although this new system is designed to give you more control in finding offers with high converting potential, always feel free to ask your Affiliate Manager about a specific campaign, and whether or not they think it’s a good fit for you.
Pinterest and affiliate marketing have always had a bit of rollercoaster of a relationship at best. Some have claimed it’s not an effective traffic source while others have padded their wallets utilizing it as just that.
Regardless if you’ve found it an effective means for obtaining traffic or not, once Pinterest removed the ability to post affiliate links, the social platform’s usefulness to all affiliates obviously bottomed out. In the last few months that has changed, as has Pinterest’s minds on allowing affiliate links.
Pinterest’s initial reasoning behind removing affiliate links was because they believed spammers were abusing them, which is a fair reason for doing so. Since then, they claimed they have bolstered their detection system, making it easier to distinguish between legitimate affiliate links and those leaning towards spam territory.
Besides the ban being lifted, not much has changed or will change If you’re an affiliate looking to promote offers through Pinterest, as Adelin Cai – Pinterest’s Head of Policy, states below.
“If you use affiliate links on your site, you don’t have to do anything differently—just keep on Pinning as usual.”
The company seems to understand that there is business to be made by allowing affiliates to use the platform for promotion, and that there are users who are doing so honestly. This is good news for anyone who was previously using the site to promote offers at MaxBounty, or perhaps you never had the chance to try using it the first time around. If you’re looking to try something new with an offer that allows social traffic, this could be a great choice.