It’s easy to find proponents for both sides of the argument in regards to using questions in headline copy. For affiliates, that will frequently be the copy they write for the top of a custom landing page or squeeze page. Some will argue headlines structured as a question are ineffective, while others will swear by it’s connective nature to the user. Betteridge's law of headlines even states: "Any headline that ends in a question mark can be answered by the word no." It is named after Ian Betteridge, a British technology journalist. There’s definitely some truth to that statement, but the challenge and benefit comes from using questions that aren’t simply answered with a ‘No’.
We think the real answer to the question found in this headline is likely somewhere in between the two trains of thought, and we’re going to tell you why.
The best headline copy questions are ones that ensure the user’s answer to that question persuades them to become more invested in what you’re promoting. That’s why the phrasing of the question is so important, because you’re aiming to minimize the possibility of a user answering that question negatively. If anything, you don’t want them to be able to answer it at all. You want them to have to read through the rest of your copy to find their answer. Doing this will increase their interest in what you’re promoting, ensuring they invest more time into your landing page and learning about the offer.
If you directly tie the answer to the question with the campaign’s product or service you’re promoting, there’s a greater likelihood the user will go looking for the answer. To properly answer the question you’ve asked them, they will literally HAVE to find out more information first. You want a conversation to open within their user’s head, where perhaps without even realizing it they’re automatically trying to answer what you’ve asked.
An example of this could be: “Is This Weight Loss Program The Perfect Match For YOUR Body?”
The user isn’t going to be able to answer this question without delving in a bit further, inevitably learning more about the program. They’re engaging with your ad, article, social media post, or landing page, and spending quality time learning more about the product. This is going to increase the probability of a conversion significantly. The goal is to inspire the curiosity of the user.
If you were to just ask: “Are You Looking to Shed Pounds Right Now?” it’s very easy for the user to answer “No.” in their heads if they feel unmotivated or are still considering options when it comes to weight loss or living a healthier lifestyle. The disconnect between the headline and the content (which for affiliates will be the campaign landing page or a custom squeeze page) allows for an easy “exit” out of the sales path, leading to a reduced conversion rate.
Questions aren’t always the best option for headline copy, but they can still be useful way to attract users to engage if you put some thought behind what is you’re asking. Strive to make them as inclusive as possible to maximize the amount of users who want to learn more about the campaign you’re promoting.
Image based social juggernaut Pinterest announced the introduction of a search advertising function to their website last week. This is obviously big news to affiliates who are always looking for new traffic sources.
Google has long been the undisputed king of search advertising, but other sites and platforms like Pinterest are seemingly beginning to covet some of that kingdom’s wealth.
Pinterest said that its users utilize their platform to research products for up to three months before making a large purchase. This activity is the catalyst for implementing a search advertising platform, because the opportunity for marketers to advertiser to new potential consumers is so apparent based on that data.
In their post on business.pinterest.com announcing the news, Pinterest had the following to say about the new advertising platform:
“Today, we're excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services. We’re rolling out a full suite of features, including Keyword and Shopping Campaigns that are shown in search results, along with powerful new targeting and reporting options. And we’re continuing with our ongoing commitment to promote relevant content that makes Pinterest better for everyone.”
For now, Pinterest is only testing the new system with several big brand companies such as eBay, Garnier, Target, and Home Depot. This is to ensure they’ve fine tuned and developed a proper algorithm before allowing the masses (including affiliates) full access. However, once this happens, it could open up a new unsaturated market for affiliates to promote campaigns that allow search advertising in an environment that sees TWO BILLION searches every month. Stay informed to find out when their search advertising will be openly available.
The Naked Dog – First Box $10 campaign is such a new offer, that it practically doesn't exist yet as I'm typing this. It’s also EXCLUSIVE to MaxBounty, and has the potential to bring you high converting success right away. It has a $24 CPA rate and we recommend it as our top offer in the pet niche right now.
The Naked Dog dry dog food is specially selected for user’s pets and delivered to their door. It’s available in three protein rich formulas and is grain and gluten free.
This offer allows users to receive their first order for only $10 by using the special promocode: 10bucks. The offer also converts once a new user has made a purchase without the promo code ($18-$30)
Web, contextual, social, search, and mobile traffic are permitted for promoting this campaign. For search traffic, brand bidding is allowed
Login to your MaxBounty account now and click here to start running this campaign.
New year, new me. That’s what people like to say. Then a lot of them follow that up by setting out on a journey to get fit, lose weight, gain muscle, become healthier. Well at least for a few months… But for a period of time they ARE dedicated, and Beachbody’s collection of health/workout campaigns will help users kickstart their dedication and resolutions this January.
Beachbody are a globally recognized leader in providing diverse workout programs that provide real results for every individual. It's not a coincidence that all the landing pages and creatives for these campaigns look extremely professional.
We’ve highlighted four campaigns below that we think have a great chance to increase your earnings this month. If YOUR New Year’s Resolution was earning more in 2017, then these campaigns will help make that a reality early on.
You can find additional Beachbody offers with high converting potential within MaxBounty that also have increased potential this time of year.
If you're attending Affiliate Summit West in Vegas this weekend, we want you to double your pleasure and fun by rubbing elbows and breaking bread with MaxBounty on Sunday night. We're hosting a completely free event after the Meet Market at one of the coolest spots on the Vegas Strip - Beer Park, and ALL affiliates are welcome!
You'll get to chat with MaxBounty owners, Affiliate Managers, as well as fellow affiliates over an open bar and food selection. You can network, discuss campaign strategies, or just laugh together at the stumbling drunk person on the street below. We won't judge.
Where: Beer Park in the Paris Hotel facing the famous Bellagio Fountain
When: Sunday the 15th, 7-9PM, After the Meet Market
What: Networking and Alcohol
Who: Affiliates Only
See you there!