11 AUG 2016 - Industry

Pinterest Returns as Social Option for Affiliates

Pinterest and affiliate marketing have always had a bit of rollercoaster of a relationship at best. Some have claimed it’s not an effective traffic source while others have padded their wallets utilizing it as just that.

Regardless if you’ve found it an effective means for obtaining traffic or not, once Pinterest removed the ability to post affiliate links, the social platform’s usefulness to all affiliates obviously bottomed out. In the last few months that has changed, as has Pinterest’s minds on allowing affiliate links.

Pinterest’s initial reasoning behind removing affiliate links was because they believed spammers were abusing them, which is a fair reason for doing so. Since then, they claimed they have bolstered their detection system, making it easier to distinguish between legitimate affiliate links and those leaning towards spam territory.

Besides the ban being lifted, not much has changed or will change If you’re an affiliate looking to promote offers through Pinterest, as Adelin Cai – Pinterest’s Head of Policy, states below.

“If you use affiliate links on your site, you don’t have to do anything differently—just keep on Pinning as usual.”

The company seems to understand that there is business to be made by allowing affiliates to use the platform for promotion, and that there are users who are doing so honestly. This is good news for anyone who was previously using the site to promote offers at MaxBounty, or perhaps you never had the chance to try using it the first time around. If you’re looking to try something new with an offer that allows social traffic, this could be a great choice.

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