PPV continues to be one of the most lucrative traffic sources in affiliate marketing. Although there’s a lot that goes into running a successful campaign, the extra work required can generate higher earnings when compared to other types of traffic.
Rather than go through a systematic process of how to set up a PPV campaign, instead, we wanted to highlight some specific actions you can take to improve your chances of success throughout that process, and at the end of it.
Since contextual pop-ups can be viewed as intrusive by users, selecting the right campaigns is important in garnering any initial interest. This will always be your first step in setting up a PPV campaign, so it’s crucial to start off strong to improve your chance of success once the campaign is eventually launched.
1. Brand Recognition
Choosing offers from brands that users will recognize immediately, will help to create immediate trust between the user and the offer, improving the chance of them clicking on your pop. Booking.com and McAfee are two good examples of offers at MaxBounty that allow contextual (PPV) traffic, and that most users would recognize.
2. Don’t Demand Too Much from the User
If you’re choosing to promote an offer from a lesser known brand, try focusing on ones where there’s minimal effort required from the user to generate a lead like an SOI (Single Opt In). This will lessen the chances of a them feeling overwhelmed after they click on your pop up. These actions will likely have smaller CPA rates, but can add up quickly if you’re able to obtain a high volume of traffic.
3. Use Your Affiliate Manager
Use the resources at your disposal. Your MaxBounty affiliate manager is one of them, and getting they’re opinion when your choosing a campaign to direct PPV traffic to is a great way to gain insight into what may or may not work.
Thoroughly researching the demographics for your niche is where you can gain an advantage over other affiliates. It takes more time, but that time can go a long way in optimizing your targeting. You want to be promoting to the right users who have significant interest in the campaigns you’ve chosen, minimizing the possibility of targeting towards those who don’t.
In general, PPV works best when you can break down niches into even more specific segments.
If you’re promoting a travel campaign like Booking.com that allows contextual traffic, don’t just try and target towards users who travel frequently. Instead, you could focus on retirees looking to explore more of the world, or adventurers with an athletic objective, like rock climbing or white water rafting.
This can apply to almost any campaign at MaxBounty that allows contextual advertising.
Keep on Tracking
Running PPV campaigns will require tracking, and it’s important to analyze the data frequently to determine which targets have potential, and which you should cut loose. The less time you spend on something that isn’t going to convert long term, the more time you have for optimizing something that will.
Your PPV network will not only track your conversions, but where those conversions are coming from, and what websites your campaign is ‘popping’ on. MaxBounty also has internal tracking to help you monitor the success of each specific offers you may be running.
Using a third-party tracking platform such as Prosper202, can also provide additional benefits. These essentially work as an aggregator for both MaxBounty, and your PPV network’s tracking, offering advanced measurement, metrics, and analytics for your PPV campaigns.
Landing Page Patience
Once you’ve chosen a PPV network to work with, one decision you’ll need to make is whether to direct link to your campaigns or to utilize a custom landing page. Although using a LP as part of the sales funnel can provide several benefits, beginning your promotion with one can hinder potential optimization. Direct linking your campaigns initially can give you a better idea of whether the offers you’re promoting have a chance to be successful or not. Creating and implementing landing pages can be time consuming, and you don’t want to spend that time working on an LP for it to have little positive impact on your campaign. There’s no point putting that icing on your cake if it was never baked properly to begin with. Instead, use landing pages as a tool for optimization, and a method to increase conversions, rather than something that will create them just on their own.
If you start seeing conversions and decide you want to start testing with a landing page, you’ll have the choice to go with one of the following options.
1. If you have some fundamental design and HTML knowledge, you can make your landing pages yourself completely from scratch.
2. You can utilize any number of landing page builder services such as Instapage, Unbounce, and LanderApp.
Having the ability to make your own page allows for full customization, as well as the ability to create exactly what you’ve visualized in your head. The builders mentioned above however are intuitive enough to be considered great alternatives as well.
Test and Scale
Discovering what’s converting and then expanding on it, is how you’re going to make significant earnings in PPV. This involves continuous experimentation of all elements involved in setting up a campaign. Split-testing landing pages specifically is a crucial part of this.
What to alter and test:
• Call-to-action copy
• Concise VS informative presentation
Adjusting these four components on multiple landing pages is the best way to draw conclusions on what the offer’s demographic is ultimately attracted to. This process can go as far as you want to take it as you can repeatedly eliminate the options that aren’t working, and create slight variants of the pages that are attracting users. Continuing this duplication and alteration process is the key to landing page optimization, and improving your PPV campaign conversion rate.
From there, you can scale up your campaigns by expanding on related targets at your PPV network. If your budget is large enough, you can also launch campaigns at another one replicating all the components that were successful on the first one. Doing this while repeating the actions we’ve mentioned above has led to great results for many MaxBounty affiliates, and there’s no reason you can’t be one of them.